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Kristy Elliot June 2020
5 Things to Look For in a Serum!
First of all, what is a serum, and why do I need one in my skincare regime?
Well who doesn't want a bright youthful dewy complexion, I know I do! So here is the lowdown on serums. There are so many on the market nowadays, how do I know which is the right one for me? It is not easy to find a quality serum and how do you recognise one when you see it, especially if you have sensitive skin and are committed to clean skincare.
A great serum will have around 50% of its content as high performance actives such as Australian native ingredients. It will be supported by a dry oil that will boost hydration, moisture and a barrier to the elements. Your serum will be able to stand alone for oilier skin types and also for sensitive skin that needs a rest form products during times of high sensitivity. There are an awful lot of different serums to wade through to get to the deeply penetrating needs your skin requires.
When you find the right serum that works for you, it delivers a high concentration of ingredients for that youthful glow that just can’t be outdone. Each of these ingredients are specifically chosen for the additional benefits they provide to various skin issues, such as the typical signs of ageing; dry, tired, and discoloured skin.
A serum is made up of tiny particles, this allows your skin to quickly absorb all that natural goodness deep into the epidermis.
Because of how deeply it penetrates is the reason why it is vitally important to use one that is free from toxic, nasty chemicals. Chemicals such as parabens, sulphates and other filler ingredients limit the amount of active ingredients within your serum, plus these nasties are also proven to cause some pretty serious medical conditions from rashes and welts to the extremes of infertility and even cancer. So, what is it you really want in a serum?
We have tried and tested quite a few serums in our time and it is now we understand what we really need to be looking for. So we have created this list you to help you find your new serum, just to make sure it is a cut above the rest.
5 things to look for in your serum!
1. High levels of potent organic botanical actives
Serums are much loved for the highly effective results due to its high concentration of active ingredients. When choosing your serum read the ingredients panel, see where the active ingredients are listed in the ingredients. The further down the list, the less the percentage of that ingredient. If the first ingredient is aqua, then your serum is mostly water. Higher level of actives translates into more targeted and meaningful results which can include firmness, reduced wrinkles, brightening, hydration, and more
2. 2 Pumps is enough, a little bit goes a long way
Serum formulas are so concentrated that a daily recommended application can include just a few drops. Application of this precious serum can be two times per day (morning and evening) for better efficiency and the quickest results, you should also apply it to slightly dampened skin.
3. Absorbs quickly
By dampening the skin before application it allows these already fast absorbing serums to be absorbed even faster. This also takes the serum deep down into the skin layers for it to do its best work.
4. Non-greasy feel
The best thing about serums is the way your skin feels after application. No oily or greasy feeling. Just a silky soft and dewy skin feeling, which is just divine.
5. Couple it with the right moisturiser to lock in the active ingredients
A serum paired with another product whose active ingredients are complementary form the best tandem to act synergistically. A moisturiser is how you can seal in all those amazing natural ingredients that you have just added to your skin through your serum, but, and it is a big but, it must complement the serum you have just used.
The Intensive Hydration Serum is dominated by our unique blend of native Australian extracts leaving your skin hydrated, fresh, plump and luminous. It protects your skin from the elements with a protective barrier against free radicals that cause ageing.
Curated for sensitive skin and clean beauty advocates.
So how does the iGETU Botanicals serum help you with all that “stuff” we talked about in the beginning of this article? Let me break it down for you.
In the iGETU Botanicals Intensive Hydration Serum the active ingredients are all natural and organic Australian botanicals. Our ingredients are very carefully chosen to compliment one another to boost the activity they provide your skin. No stone has been left unturned to find you the absolute best in clean, natural pristine ingredients to blend together to give you tat
Our amazing active organic botanicals!
Kakadu Plum - Fruit Extract
The Kakadu Plum, also called the Gubinge, Billygoat Plum or Murunga, grows natively across the top end of northern Australia. This fruit has been a traditional source of antiseptic and a healing remedy for the indigenous people across Arnhem Land for thousands of years. Today the trees are still in great abundance.
The Kakadu Plum has been identified worldwide as a single natural food source with one of the highest vitamin C contents on the planet. Certain crops may contain up to 100 times the concentration found in oranges. Vitamin C is known as a complete barrier to help fight off the free radicals and pollutants from our everyday lives.
Rosella Fruit Extract
Indigenous to eastern parts of New South Wales and Queensland (right up to the Lockhart River on the very tip), the Native Rosella is one of 35 species of Hibiscus native to Australia.The stunning and exotic flower Rosella contains elements that are also extremely potent antioxidants and anti-inflammatory agents that aid in maintaining good skin condition and strengthen the capillaries. They also neutralise the enzymes that destroy the connective tissue in your skin and repair existing damage. The improved collagen production with the phenolic acid leaves your skin looking firmer and tighter as a result of this potent anti wrinkle ingredient. One of the most amazing things about Rosella berry is the skin protection it provides from those nasty free radicals that aid in the aging process. This is one of the amazing ingredients that aids in the diminishing of skin discolourations such as pigmentation.
Finger Lime Caviar
The Australian finger lime or caviar lime, is a thorny shrub or small tree of lowland subtropical rainforests and rainforests in the coastal border region of Queensland and New South Wales, Australia.The finger lime is known by its unique shape and the globular pearls as they are also known. It is in these pearls that all the wisdom is hidden. The finger lime is known for its intense hydration properties and also its levels of vitamin C. The high levels of ferulic acid really packs a punch when scavenging for those free radicals within the body and helps to fight the signs of aging. Along with the ellagic acid which encourages elasticity and the suppleness in aging skin it also reduces collagen breakdown and inflammation which leads to rough skin. Finger lime is a necessary ingredient for any woman's skin regime.
Mountain Pepper Berry
Tasmanian pepperberry, mountain pepper, is a shrub native to woodlands and cool temperate rainforest of south-eastern Australia. This absolutely amazing ingredient is our little secret weapon in the fight against aging. This amazing Aussie native berry boasts the highest known antioxidant level of any known naturally occurring item in the world. Known as a super antioxidant, this plant is perfect for combatting all signs of aging. It fights the free radicals that result in dull, dry looking skin to leave your skin looking bright, refreshed with a youthful glow! It really is a superhero with the most amazing natural powers.
Another little secret of ours… Snakevine also known as the climbing guinea flower, golden guinea vine or gold guinea plant, and is a species of flowering plant in the family Dilleniaceae, native to Australia but widely cultivated. This little native actually works to increase the potency of the vitamin C. This makes our ingredients better than if they were to be used as an individual ingredient. Amazing powers from such a little plant.